Our story

Links & Loom began the way many good ideas do—with a round of golf and a simple conversation. One of us was a scratch golfer, chasing birdies and perfecting every swing. The other? A beginner, still figuring out which club to pull and celebrating the occasional straight drive. Despite the difference in skill levels, we quickly realised we shared the same frustration: why was great-looking, high-quality golf apparel so expensive?

Everywhere we looked, the choice was the same—pay a premium for gear that felt and looked right, or settle for something affordable that lacked style, comfort, or quality. It didn’t seem fair that the everyday golfer had to choose between looking good and keeping their budget in check. That’s when the idea for Links & Loom took shape.

Our vision was simple: create golf apparel that feels as good as it looks, designed to move effortlessly from the course to everyday life. We focus on high-quality materials, comfortable fits, and timeless designs—without the heavy price tag. Whether you’re teeing off at sunrise, hitting the range after work, or simply enjoying a casual weekend, Links & Loom pieces are made to fit the moment.

From polos to tees, shorts to socks, everything we make carries the same promise: accessible, stylish, and built to last. No flashy logos or overhyped gimmicks—just honest, well-made gear that lets you play your game, your way.

At Links & Loom, we believe golf should feel welcoming—not exclusive. Whether you're a seasoned scratch player or just picking up your first set of clubs, our apparel is designed to make you feel confident, comfortable, and part of the game.

We’re proud to bring you golf gear that fits the everyday golfer—and life beyond the course.